eLearning Trailblazers: Gamification Experts – eLearning Industry

eLearning Gamifiers leading the way

Gamification has the power to motivate learners, provide instant feedback and facilitate error-driven learning. But how do you launch a successful eLearning gamification strategy and make the most of modern technology? Today we shine the spotlight on gamification experts who share their expertise with the L&D community and are always on the cutting edge when it comes to trends and instructional design techniques. Without further ado and in no particular order, here are eLearning gamification benefits you should know about.

Learn Gamification benefits that are transforming the industry

Yu-kai Chou

Yu-kai Chou is one of the earliest pioneers of gamification, with almost 20 years of experience, and a multiple winner of the Gamification Guru of the Year award. He is currently the Founding Partner and Chief Creative Officer of the Octalysis Group, as well as the Co-Founder and Chief Experience Officer of the Metablox NFT Platform. Yu-kai has spoken at conferences around the world on the merits of gamification, while his design work has influenced more than 1 billion user experiences.

Juliette Denny

As founder of Learning Consultancies Ltd and Managing Director of Growth Engineering Ltd, Juliette Denny plays an important role in transforming online learning from dull and uninteresting to engaging and impactful. She has an experience of nearly two decades, during which she has worked with corporations such as L’Oréal, HP and Samsung. Juliette has been named a Top eLearning Thought Leader, has her own YouTube series and is a frequent keynote speaker.

Rajat Paharia

Also known as the father of gamification, Rajat Paharia is an industry leader with an unparalleled understanding of the potential of using gamification to drive performance and engage employees. He currently works with Google overseeing the development of AR platforms, and prior to that he founded and was the Chief Product Officer of Bunchball, a provider of social games and game services. Rajat is an author and sought-after keynote speaker on the topics of motivation, engagement and gamification.

And Coppens

An Coppens is the founder and chief game changer at Gamification Nation, an award-winning company that creates gamification solutions to engage employees and customers. She is a published author, celebrated speaker, avid blogger and trainer who has worked with companies in numerous industries. In 2022, An founded MyDigitalOffice.io, which she envisages growing into a digital workplace based on gamification and eventually into a metaverse for remote employees.

Dr. Marigo Raftopoulos

Dr. Marigo Raftopoulos is a Postdoctoral Researcher at the University of Tampere, where she works on Augmented-Humans, an EU-funded project studying how we can use game-based technology to harness human and artificial intelligence for problem-based learning leave and support. Marigo has worked with numerous technology companies as a strategic business advisor to help them achieve their organizational goals through gamification.

Andrzej Marczewski

Andrzej Marczewski is a gamification guru, web designer, digital experience consultant, keynote speaker and published author. His passion for gamification led him to set up Gamified UK in 2009, a personal blog dedicated to all things gamification, which has evolved into a consulting platform offering valuable insights and resources. In addition, he works with various organizations supporting them to achieve their goals through innovative gaming solutions.

Rob Alvarez Bucholska

Rob Alvarez Bucholska is an expert in gamification who shares his valuable insights at conferences around the world as well as on his podcast Professor Game. As a learner experience designer at IE Business School in Madrid, he had first-hand experience creating engaging learning materials and courses. Rob continues to support the development, launch and continuous improvement of innovative solutions as a B2B Product Manager for Ironhack.

Thijs de Vries

Thijs de Vries is known for his ability to utilize gamification to improve learning and drive behavioral change. In 2007, he founded Warp VR, an innovative company providing a story-based solution for immersive learning. To this day, leading corporations such as Shell, KLM and Erste Bank have worked with him to train and upgrade their employees. As an international speaker, Thijs regularly shares his deep knowledge of the impact of the development of playful learning with powerful business people and audiences worldwide.

Monica Cornetti

Monica Cornetti is the founder of Sententia Gamification, a global collective of gamification strategy designers, and the Gamemaster of GamiCon, a gamification conference for Learning and Development that brings together business leaders, instructional designers, trainers and other professionals from all corners of the world attracts. You can find Monica’s accumulated expertise as a leading Gamification designer and strategist in her book Totally Awesome Training Activity Guide: Make Gamification Work for You.

Fabian Haridien

Fabian Haridien is passionate about tackling problems using gamification. He currently manages the design, development and implementation process of gamified solutions for the First National Bank of South Africa. In addition, he helps his organization create customer-facing solutions through regular gamification masterclasses. Fabian has shared his knowledge about the ways gamification can impact our lives in a series of enlightening blogs.

Elvin Eldic

Elvin Eldić is a performance and engagement specialist, passionate about driving performance and exceeding goals by combining gamification and business intelligence. He is the founder of the Gamifier Group, a software solutions studio specializing in video games and VR, and the Global Performance Director for Till Payments, a growing fintech company. His experience in retail, game development and applied sciences has enabled Elvin to create a unique approach to improving customer and employee engagement.

Amy Jo Kim

Amy Jo Kim is a social game designer and community architect with an impressive background, having been on the original design teams for The Simsnetflix, Rock band, and more. She is the CEO of Gamethinking.io and The Game Thinking Academy, which aims to support startups in using game thinking to create engaging user experiences that will better promote their products. Amy’s book Community building on the web is considered a must have for anyone in the field of games and gaming.

Gabe Zicherman

Gabe Zichermann is an entrepreneur and avid advocate of gamification, has published books and spoken on numerous occasions about its potential to solve various challenging problems. In addition, Gabe is the founder and CEO of Gamification.co, a website where you can find useful information and resources, such as webinars, to enrich your knowledge about how gamification can transform your organization and other aspects of your life.

Dr. Jane McGonigal

Dr. Jane McGonigal has been an accomplished game designer for over 15 years as well as the Director of Game Research and Development at the Institute for the Future. Jane is a best-selling author and sought-after keynote speaker, having spoken at TED conferences, the annual World Economic Forum in Davos, the Game Developers Conference, and many more. Jane strongly believes that games and digital technology have the power to improve our quality of life and solve real problems.

Are you an eLearning thought leader who would like to be featured on a future list?

We’d like to congratulate all of the learning game thought leaders featured on this list who are helping eLearning pros take their experiences to the next level and fully engage their audiences. If you would like to be considered for our next eLearning Trailblazers List, our Editorial Team would love to hear from you. We will also be publishing more niche-specific thought leader lists in the near future. Finally, we would like to invite you to guest post on our eLearning Industry platform to share your insider expertise.

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