Largest fertility provider in North America and its clinical network recognized for excellence achievements in marketing; using technology to enhance branding and messaging
HOUSTON, Nov 28 2022 /PRNewswire/ — Inception Fertility® (Inception) and its clinical network, The Prelude Network™ (Prelude), announce today that they are each the recipients of a 2022 MarCom Award for Outstanding Achievement in Patient-Focused Marketing and the using technology to increase brand awareness, messaging and patient/physician engagement.
Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards honor excellence in marketing and communications while recognizing the creativity, hard work and generosity of industry professionals.
Inception Fertility, the largest provider of comprehensive fertility services in North America, received a 2022 MarCom Integrated Marketing Gold Award in the Strategic Communications Marketing/Promotional Campaign category for its A Dream Come True campaign. Through robust social media promotion, film development, patient engagement and public relations efforts, A dream come true aims to destigmatize infertility, raise awareness about financial accessibility to fertility care and help aspiring parents understand their fertility options.
A dream come truewhatever awarded one aspiring parent/couple a free fertility journey to help them build their family was an opportunity to highlight two of Inception’s complementary brands who each served as sponsors of the campaign, including Bundl Fertility, the financial services division of Inception, and Prelude, Inception’s clinical network and the largest network of reproductive clinics and providers in North America.
Recognized for its new website, Prelude was awarded a 2022 MarCom Medical Honorable Mention in the Digital Media category. The goal of the new preludefertility.com site was to evolve the prospective patient’s digital experience through a thoughtful site design that includes inviting aesthetics, streamlined ADA-compliant content, and visitor-friendly, intuitive navigation.
Elements of preludefertility.com were also designed with the career healthcare professional in mind and included easy navigation to information about the company, its culture and career opportunities. The new website uses enhanced technology incorporating the Medallia SaaS enterprise experience platform to enable Prelude to better understand customer needs and expectations through the analysis of data collected via leading AI and automation.
“By creating value and consistency across Inception’s family of brands and understanding the importance of technology, we put the patient at the center of everything from websites and data-driven marketing to technology-enabled applications that make life easier for our caring employees for our patients,” says Nicole Braley, Chief Marketing Officer of Inception Fertility. “We thank the AMCP for recognizing our efforts to use technology to enhance the patient and physician experience.”
About Inception Fertility™
Inception Fertility™ (Inception) is a family of fertility brands committed to helping patients build their own families. Built by patients for patients, Inception’s goal is to achieve the highest benchmark in experience, science and medicine in an effort to improve every patient’s experience and achieve better outcomes.
Inception’s medical experts are leading pioneers in fertility care. Their doctors are among the first to use breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), preimplantation genetic testing (PGT) and fertility preservation services – and they continue to lead the industry by building on these technologies through development, research and thought leadership.
Through its growing family of national organizations – which include The Prelude Network®the fastest growing network of fertility clinics and largest provider of comprehensive fertility services in North America; Pathways Fertility™clinics that provide affordable, individualized and high quality care; MyEggBank®into one of the largest frozen donor egg banks North America; Bundel Fertility™, LLC (Bundl), a multi-cycle fertility service bundling program; HavenCryo™, a long-term reproductive preservation and storage solution provider and NutraBloom™a premium lifestyle brand with expertly formulated supplements to support individuals’ health and wellness goals for preconception – Inception works to deliver on its promise to push the envelope of what’s possible to exceed patient expectations.
About The Prelude Network®
The Prelude Network® (Prelude), the fastest growing network of fertility clinics and largest provider of comprehensive fertility services in North Americais the clinic network of Inception Fertility™ – a family of fertility brands that touch every part of the fertility journey, from diagnostics and treatment to financial accessibility. Each clinic, as part of the Prelude Network, is committed to delivering the highest level of personalized fertility care by the nation’s leading reproductive endocrinologists, embryologists and practitioners by focusing on excellence in science, medicine and the patient experience. The growing Prelude network has more than 40 total locations nationwide and offers a wide range of fertility services, including egg freezing, IVF, genetic testing and egg/embryo storage, among others.
MEDIA CONTACT:
Mia Humphreys
Croup
239-297-6592
MHumphreys@kruppagency.com
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