TOOTRiS and Laird Noller Automotive Group to Provide Needed

SAN DIEGO, 12 July 2022 (GLOBE NEWSWIRE) – Childcare can be a struggle, especially for parents in the car retail industry who work flexible weekday and weekend schedules. To support its employees, Laird Noller Companies – with five dealers in Northeast Kansas – is excited to provide up to $ 3,000 a year in child care benefits by partnering with TOOTRiS On-Demand Child Care.

Through the partnership, the TOOTRiS platform will give Laird Noller’s 300-plus team members access to the country’s largest network of licensed childcare providers, enabling them to search, vet, compare and enroll in real time. The platform also enables parents to find slots for temporary care, peek-a-boo and non-traditional work schedules – all accessible from their computer or mobile device. Laird Noller further supports his employees by providing a Child Care Grant to cover the cost of care.

“We believe that investing in people creates an environment where everyone is valued and supported, enabling them to succeed and thrive,” says Gabby Tozer, HR Manager at Laird Noller, a family-owned and operated automotive retailer at Ford, Mazda, Hyundai, and Genesis dealerships. “We know Childcare is an issue for every working parent, especially those with flexible schedules. Through a partnership with TOOTRiS, we are able to support our families while enabling Laird Noller to remain competitive for the very best team members. to attract and retain. “

According to a 2021 State of Dealership Staffing Study, the key driver of employee engagement is a supportive work environment, with 67% of franchisee dealers facing challenges in retaining quality employees. The same study found that 72% of franchisees are challenged to find and hire the right employees. Like many sectors, car dealers also need to plan for an aging workforce – as baby boomer retirement rates rise, Gen Zs and Gen Ys will make up the bulk of new appointments. With a new generation comes new recruitment and retention challenges – almost 60% of the staff hired by dealers are millennials, but the turnover of those employees is more than 50%.

“With millions of Gen Z’s and Gen Y’s entering the workforce, car dealers have a chance to build a culture that attracts and retains this next new generation of workers with family – friendly fringe benefits such as Child Care,” said Alessandra Lezama, TOOTRiS CEO and select member of the ReadyNation CEO Task Force on Early Childhood. “I commend Laird Noller for taking a people-first approach by offering his employees childcare benefits, which are essential to creating a better work-life balance. A happy workforce is a productive workforce.”

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