U.S. Fertility Test Market to Reach $201.4 Million by 2027.

Chicago, July 05, 2022 (GLOBE NEWSWIRE) — According to Arizton’s latest research report, the US fertility testing market will grow at a CAGR of 7.09%. Increasing awareness of male infertility will open new opportunities for market growth in the US. New fertility testing products being introduced into the market are also increasing access to male fertility testing products. Smartphone based kits and digital sperm test kits also provide easy access to the users.

In 2021, the retail pharmacy segment accounted for a 30.12% market share of the fertility testing market. Retail pharmacies are the traditional method of distribution that offers discounts on products and promotes sales. Most promotional activities and the continuous sale of products to its customers provide opportunities for market growth.

United States Fertility Test Market Report Scope

Report properties Details
Market size (2027) $201.4 million
Market Size (2021) $133.5 million
CAGR (2022-2027) 7.09%
Base year 2021
Forecast year 2022-2027
Market segments Product (ovulation test kits, fertility monitors and sperm test kits), gender (male and female), distribution channel (online sales channel, retail pharmacies and hospital pharmacies), end user (home care, fertility and specialty clinics and hospitals)
Largest market by product Ovulation test kits
Largest sales channels Online sales
Country Covered USA

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Increasing adoption of home fertility test kits

In the US, availability of fertility test kits, ease of use and concern about fertility problems are the primary factors increasing the demand for home fertility test kits. New home-use fertility test kits, such as ovulation test kits, sperm tests and fertility monitoring devices, which offer greater efficiency at affordable prices, are being introduced in the coming years. In 2021, Inito, an Indian company, launched a new home fertility test in the US. This product has come up with new features like checking hormone quality and ovulation information. This device can be paired with an app (smartphone app) for quick access to the data.

Key highlights

  • Increase in women’s employment, changing lifestyle and increasing awareness are factors driving the growth of the fertility testing market. The increasing use of e-commerce channels for selling and buying fertility tests is also driving the market growth.
  • Online pharmacies play an important role in increasing the sales of fertility tests. About 50,000 online pharmacies are regularly operating in the US. Walgreens.com, cvc.com, healthwarejouse.com, riteaid.com and instaflex.com are some online pharmacies that play important roles in USA.
  • Women are the biggest contributors to market growth, so vendors can focus primarily on female fertility testing products with various promotional strategies, such as celebrity advertising.

Strategies adopted by sellers in the market

The U.S. fertility testing market is highly competitive due to various factors such as rapid technological advancements and new product launches, which continuously influence the market. Major players form strategic alliances and enter into co-marketing agreements to increase their competitiveness and market penetration. Some of the big companies have acquired small companies and start-ups. US-based companies try to achieve high market growth by increasing sales through online sales channels. E-commerce is the best way to gain a high customer base, and this strategy is accepted favorably by sellers in the US.

Market segmentation


  • Ovulation test kits
  • Fertility monitors
  • Sperm test kits


Distribution channel

  • Online sales channel
  • Retail Pharmacies
  • Hospital pharmacies

End consumers

  • Home care
  • Fertility and specialty clinics
  • Hospitals

Sellers Analysis

  • AB Analytical
  • Advacare Pharma
  • Biozhena
  • DNA Diagnostic Center
  • Vio Health Tech
  • Fairhaven Health
  • Hamilton Thorne
  • Hilin Life products
  • Gee Legacy Inc
  • iSensor
  • Lady Technologies
  • LetsGetChecked
  • Medical electronic system
  • Modern Fertility Inc
  • Natalis
  • OOVA
  • by the way
  • Quanovate
  • Raiing Medical
  • Sugentech
  • Samplitics Technologies Private Limited
  • SwimCount
  • Swiss Precision Diagnostics (SPD)
  • Teco Diagnostic
  • UEBE Medical GmbH
  • Valley Electronics AG

Explore our healthcare life sciences profile to learn more about the industry.

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