Why deal experts say you might want to skip it

Just because something gets a discount on Prime Day, does not mean that it is the best deal you will see anywhere, or even all year long.

Of course, Amazon offers the best prices for its own equipment such as the Kindle, Fire TV streamer and private label clothing. For example, the e-commerce giant already advertises a 24-inch Fire TV for only $ 90, almost half the retail price, while other early deals include up to 55% off the second-generation Echo Show, Kindle Paperwhite and Eero Mesh Wi-Fi routers.

Keep in mind that some items will be reduced further down the road. Prices on mattresses and outdoor furniture are likely to be lower around Labor Day, toys are most marked on Black Friday and Cyber ​​Monday, and TVs usually reach their lowest price before Super Bowl Sunday.

Even Amazon is looking beyond its own Prime Day with a second sale now planned for the fall.

Other bargains are not exclusive to Amazon at all. Walmart, Target and Best Buy, among others, are holding competitive transaction opportunities – as in previous years – to coincide with Amazon Prime Day 2022.

This time, Target’s 72-hour “Deal Days” kick off earlier and last longer, starting July 11, one day before Prime Day. In addition, Target’s price will match selected Prime Day offers and receive an additional 5% discount for RedCard members.

“Every year they get a little more competitive,” Burrow said.

Also, expect to find equally valuable deals at Walmart on kitchen appliances, vacuum cleaners and Nintendo Switch accessories, he said, and count on Best Buy to compete on electronics and Apple devices.

Meanwhile, other retailers, including Bed, Bath & Beyond, Kohl’s, Overstock, Samsung and Saks Fifth Avenue, according to Rakuten’s retail and shopping expert Kristen Gall, will offer their own big deals.

Finding the lowest prices in general is now starting to shrink the numbers, Kristin McGrath, a store expert at RetailMeNot, has advised.

McGrath recommends a price tracking browser extension such as Camelcamelcamel or Keepa to monitor price changes and get price drop alerts. “Price trackers are the easiest way to monitor how good a deal really is, especially for items with large tickets,” she said.

At some retailers, you can even stack transactions using a promotional code or digital coupon and then pay with a rewards credit card for extra savings, Rakuten’s Gall said.

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