EAU CLAIRE, Wis. (WEAU) -Drinking wine can help raise awareness about fertility struggles in our community.
Eau Claire’s Infinity Beverages Wine and Distillery released a wine called Rainbow Rose this week. All proceeds from the purchase of the wine go to families struggling with fertility issues through Infinity Cares, a non-profit organization started by the distillery.
The wine was inspired by the winemaker’s own fertility battle.
“It’s inspired by the winemaker’s daughter who’s actually a rainbow baby,” said Infinity Marketing Ambassador Corrisa Andrashko. “So a rainbow baby is a baby born after a miscarriage, so after the winemaker and his wife went through that process, they were really inspired to help other families.”
Andrashko says Rainbow Rose is expected to be available until the end of the month, but it will be released again every June around the winemaker’s daughter’s birthday. She hopes this release is a way to connect with others who are facing similar struggles.
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