WINFertility tackles pre-pregnancy with ovulation tracking bracelet

Becoming a parent is not always easy, making family planning programs a popular attraction and retention tool for many employees.

WINFertility, a family-building and fertility benefit management company, is meeting this demand with a new partnership with digital health company Ava. Users will have access to Ava’s ovulation tracking bracelet, which identifies the wearer’s five most fertile dayswhile also providing personal insights into reproductive health and pregnancy.

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“Ava is part of a bigger picture,” said Roger Shedlin, CEO of WINFertility. “Our core program is very clinically focused, and by expanding postpartum pre-conception, we can offer even more.”

The Ava bracelet adds to WIN’s Family Services program, which enhances some of the company’s previously offered services. Clinical nursing care managers will now also provide nutritional support, as well as maternity and parenting education resources such as coaching and return-to-work planning. The program will also offer home fertility test kits for men.

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These benefits help employees meet their family planning goals in the short term, while reducing healthcare costs for employers in the future, Shedlin says.

“This type of benefit pays for itself,” he says. “It not only helps to attract and retain the highest quality workers, but by avoiding complications along the way through this intensive clinical management, they can have very significant returns on investment.”

Employers can provide all of these resources to employees through the WIN application. Making these benefits accessible and available is not only a great way to show support, but what employees will expect in the future.

“Employers are being looked at for as comprehensive a benefit program as possible,” says Shedlin. “We see the trend towards specialization continuing, and no limits are being placed on these benefits, due to the recognition that they are very, very good investments.”